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BLINK

We are bombarded with constant information from many different sources on the internet, in newspapers, on the tv…etc. A lot of this information we process before our eyes for a brief second and then let it disappear. In most cases, the message appears but then self destructs before us, and it loses the value it had. Blink is an interactive poster where one searches for a message of high value. With a water spray they spray on the poster and the message appears through a special technique. This way, the participant has to pause and really take in the message. The irony of it all is that in the end it self destructs like it does in our day to day.

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For this years edition of Ús Barcelona, we got our posters out and had people discover hidden messages about the neighbourhood of Poblenou in Barcelona. The theme targeted the socio political background of the neighbourhood, trying to get people to discover for themselves what is really going on and the conditions people have to live in, economically, socially and politically. The result was very positive as people enjoyed spraying posters which potentially spoke to them with a strong message in mind

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