We are bombarded with constant information from many different sources on the internet, in newspapers, on the tv…etc. A lot of this information we process before our eyes for a brief second and then let it disappear. In most cases, the message appears but then self destructs before us, and it loses the value it had. Blink is an interactive poster where one searches for a message of high value. With a water spray they spray on the poster and the message appears through a special technique. This way, the participant has to pause and really take in the message. The irony of it all is that in the end it self destructs like it does in our day to day.